Atölye App

The Atölye App is a mobile platform designed to help jewelry manufacturers in the Grand Bazaar upload their products to an e-commerce marketplace. It addresses the challenges of limited technological access and the overwhelming workload of manually uploading large product volumes, enabling manufacturers to reach retail markets while reducing the burden on e-commerce teams.

Challenges

Non-Tech-Savvy Users
A minimalist, visual-first UI with tooltips made the app accessible to all users.

Handling Large Workloads
Batch uploads with automated categorization streamlined the process.

Connectivity Issues
Offline functionality enabled uploads without constant internet access.

Results

Empowered Manufacturers
Easy-to-use tools enabled manufacturers to access retail markets directly.

Efficiency Gains
Reduced operational workload for e-commerce teams.

Positive Feedback
Post-launch surveys showed a 40% satisfaction increase, with users praising the app’s simplicity and speed.

Design Process

Discovery Phase

On-site interviews revealed key challenges:

Limited digital skills among manufacturers.
Large product volumes requiring extensive manual effort.
Reliance on wholesale channels with minimal retail access.

Key Features

Easy Product Upload: Step-by-step interface for adding photos, descriptions, and prices.
Batch Uploads: Simplified process for handling large product volumes.
Offline Mode: Allows data entry without internet access, syncing later.
Automated Categorization: Reduces manual data entry.
Localized UI: Supports local languages for ease of use.

Prototyping and Testing

Wireframes and prototypes were tested with users, leading to refinements like visual cues, clearer batch upload prompts, and simplified flows. Iterative usability studies ensured the design met user needs.